It’s been just about a year since Heidi O’Neil accepted the job of leader of Nike’s (NKE) direct-to-customer business. The 20-year Nike veteran joined Yahoo Finance’s YFi AM to discuss the swoosh brand’s proceeded with push into advanced and the remarkable methodology the organization is taking to construct “unbreakable relationships” with shoppers. Nike, an organization established by competitors, takes a gander at numerous parts of its business as a mentor may take a gander at a playbook, particularly with regards to its direct-to-purchaser model, which it alludes to as “consumer…
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