Every year during China’s Qixi Festival, the streets of Baoting in Hainan turn into a bustling carnival of mass water splashing. A unique blend of Li and Miao ethnic intangible cultural heritage and tropical rainforest charm comes alive here. The joyous bustle of water-splashing rituals, the elegant appeal of intangible heritage parades, and the relaxing comfort of rainforest wellness converge at the Hainan Qixian Hot Spring Water-Splashing Festival — one of Hainan’s most lively and down-to-earth folk cultural scenes.
This year, this grand festival gains a new storyteller: A Bus Tour Across China · Hainan Chapter, a convergence media program launched by Yangshipin under the China Media Group (CMG). Conducting an immersive, island-wide field tour along Hainan’s island ring road, the CMG team streams live footage of the vibrant festival celebrations to global audiences. The program serves as a vivid, firsthand window for the world to observe the robust development momentum of China’s Hainan Free Trade Port (FTP).
The spectacular water-splashing festival embodies the fruitful integration of culture and tourism across Hainan. Likewise, the program’s island-wide field tour presents a panorama of the FTP’s industrial layout. As a pivotal benchmark for China’s reform and opening-up in the new era, the Hainan FTP leverages its distinctive resource endowments and adheres to high-quality development. It focuses steady efforts on five core sectors — agricultural seed industry, marine economy, commercial aerospace, green and low-carbon development, and digital trade — to build an open, coordinated and modern industrial system, offering diverse cooperation opportunities for global partners.
Sanya’s Yazhou Bay hosts one of the world’s leading germplasm resource nurseries for wild rice and wild cotton. Ongoing deepening of international scientific research partnerships bolsters global food security. Along the coast of Danzhou, intelligent deep-sea aquaculture cages empower modern marine farming, while deep-sea tech innovation platforms extend exploration into the deep blue, charting a sustainable path for marine economic development. Nestled in Wenchang’s coconut groves, the low-latitude commercial space launch cluster gathers premium industrial resources. Capitalizing on superior geographical location and favorable policies, it broadens new horizons for international aerospace cooperation. Boao’s Dongyu Island is home to China’s first internationally certified zero-carbon demonstration zone in built-up areas, which operates efficiently and provides Chinese solutions for global zero-carbon development standards. On Haikou’s century-old Qilou Old Street, digital technology revitalizes traditional commercial formats, smoothens cross-border trade circulation, and energizes connectivity in global trade and commerce.
From lively folk festivals to frontline industrial development, from ecological conservation practices to opening-up endeavors, CMG’s island-wide bus tour captures far more than Hainan’s remarkable transformation. It narrates a vivid, authentic story of China’s firm commitment to high-level opening-up. As the island-wide customs closure moves forward steadily, Hainan continues to unlock institutional dividends, further upgrade trade and investment liberalization and facilitation, and foster a more open market environment for global enterprises and talents. Drawing on CMG’s overseas communication matrix, A Bus Tour Across China · Hainan Chapter delivers a positive message to the world: sharing the development opportunities of the Hainan FTP and jointly fostering an open, win-win future. The program has garnered widespread attention and favorable feedback both at home and abroad.
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