Pittsburgh, PA – Local Brand Advisor is a results-driven internet marketing agency focused on helping chains, franchises, and multi-location businesses rank and dominate local searches. The agency has delivered exceptional results for its clients over the years with case studies and reports to back its success. Determined to accomplish more, it has launched an updated Location Page SEO Process to help multi-location brands and franchises circumvent the recent Google Helpful Content Update.
The latest Google helpful content update has, in the last couple of weeks, threatened chains, franchises, and multi-location businesses with low-quality SEO-first location pages on their websites. Most keyword-rich location pages which performed excellently in the past have now been affected and are getting deranked or deindexed from Google’s search engine due to ‘unhelpful content.’ This latest development has affected local ranking and cost many businesses a lot of revenue.
In its assessment of the update and its impact, Local Brand Advisor noted that most websites with duplicate content, especially location pages, are the most affected. The company’s spokesperson further noted that the update further proves the need for high-quality city and location page tactics as it has deployed over the years to help clients rank and improve their leads and revenue.
Encouraging franchises, chains, and multi-location businesses to get ahead of the helpful content update for multi-location or franchise websites, Jessie Taylor said: “We start with a 20-point location page optimization strategy which we have been refining since 2015 across thousands of local SEO campaigns. This battle-tested on-page optimization process propels location pages up the SERPs every single time we deploy an Ultimate Location Page to our client sites.”
Highlighting some of the most important optimizations adopted to improve location pages and help clients rank higher on Maps and SERPs, Jessie Taylor added that the Local Brand Advisor team avoids duplicate content by making sure each page has unique content that speaks to the local area it serves.
The revamp checklist also includes important optimizations like primary local keyword optimized into the page title, nearby or near me terms incorporated into H1 Tags or page title, GBP primary category in H1 tag or page title, main services included in an unordered list, well-structured interlinking between main service pages and location pages, and more.
Local Brand Advisor has continued to see a significant uptick in its clients’ rankings despite the latest Google updates. The agency wishes to replicate this success with other chains, franchises, and multi-location businesses whose ranking and pages have been affected.
Contact the Local Brand Advisor team for a consultation meeting via phone at (412) 467-0809 or visit its website to get started. For more information, Local Brand Advisor is located at The Diamond Building, 100 5th Ave, Suite 110, Pittsburgh, PA 15222 US.
Local Brand Advisor
The Diamond Building 100 5th Ave, Suite 110
Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No The Daily News Journal journalist was involved in the writing and production of this article.