With the abundance of accounting firms throughout Australia many firms may be feeling the pinch. In order to stay ahead of the game and truly stand out accounting practices need to
begin doing things differently to not only show prospective clients that their firm can solve their problems, but also to bring in the best accountants and retain their services. The outsourcing accounting firm BOSS has put together a free ebook that highlights exactly what to do in order to take an accounting firm through all of the steps from start to finish. And who doesn’t want a free and detailed how-to on building their practice.
Currently with the overcrowded accounting landscape, practices now need to begin really selling their services as putting their business name and number in the local paper with no solid reasons for what they can provide prospective clients will not do accounting practices any favours anymore. The days where accounting firms could sit back and wait for clients to come to them are basically over. And simply yelling from the rooftop that your firm offers the cheapest prices than anywhere else is soon going to spiral out of control when other firms begin competing on price. People need only look at competing supermarkets and department store brands to see that as everyone jumps on the “we are the cheapest” bandwagon that everyone begins to suffer and making profit becomes even harder.
Lee Court, Marketing and Client Manager for BOSS Pty Ltd has had twenty plus years of dealing directly with accounting firms through other business related fields and presently over the last fifteen years with outsourcing accounting provider, BOSS, one of Australia’s best outsourced accounting services. Lee says, “These days, the accounting landscape has changed and firms need to show prospects how they can help their clients in other ways besides cost cutting. If firms want to nail their businesses into their own coffins then being the cheapest is the surest and quickest way to a businesses’ early grave. There are ways an accounting firm can stand out and even raise their prices. Yes, you’re hearing that correctly. Why not create an environment where accountants want to work for you, clients want your services and also make a lot more profit than your firm is currently making.”
If you’d like to read the complimentary ebook provided by BOSS, click on the link below.
The Player Who Serves Well Seldom Loses, In Business it’s NO Different – Customer Service Ebook
BOSS (Back Office Shared Services) Pty Ltd
Suite 2, 345 Pacific Highway
Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No The Daily News Journal journalist was involved in the writing and production of this article.